mardi 29 avril 2014

'Feel good' factor higher when you own, not just use, luxury items

It means more to people to own a luxury product or brand than to have the privilege of simply using one. Just using an affordable luxury item you don't own can, in fact, dampen the feel good factor that normally surrounds such products, suggests new research. 'Feel good' factor higher when you own, not just use, luxury items

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